CollegeFootballDigestfrom CooperSearch

Baylor football money

In 2024-25, Baylor football brought in $44.3 million and spent $41.1 million, the 55th-most revenue of 124 FBS programs. That’s $5.1 million for each of its 8 wins. 118 players were on the roster, with 10 assistant coaches.

Revenue and expenses

2012: revenue $26.3 million2012: expenses $20.3 million’122013: revenue $28.3 million2013: expenses $24.6 million2014: revenue $35.6 million2014: expenses $28.4 million’142015: revenue $38.3 million2015: expenses $29.5 million2016: revenue $43.2 million2016: expenses $33.4 million’162017: revenue $41.5 million2017: expenses $28.2 million2018: revenue $45.6 million2018: expenses $31.0 million’182019: revenue $56.6 million2019: expenses $35.4 million2020: revenue $29.7 million2020: expenses $27.1 million’202021: revenue $48.5 million2021: expenses $34.8 million2022: revenue $47.9 million2022: expenses $47.9 million’222023: revenue $41.5 million2023: expenses $39.0 million2024: revenue $44.3 million2024: expenses $41.1 million’24

Revenue Expenses (top: $56.6M)

Beside the Big 12, 2024-25

10th of 16 in revenue
  1. Utah$95.9M / $41.4M
  2. Texas Tech$69.9M / $39.7M
  3. Colorado$69.3M / $42.8M
  4. Iowa State$60.7M / $32.3M
  5. TCU$59.6M / $59.6M
  6. Oklahoma State$57.0M / $32.8M
  7. BYU$51.7M / $44.6M
  8. Arizona State$50.4M / $50.4M
  9. West Virginia$47.6M / $35.3M
  10. Baylor$44.3M / $41.1M
  11. Arizona$37.8M / $37.8M
  12. Kansas$37.1M / $34.5M
  13. Cincinnati$30.4M / $30.4M
  14. UCF$30.1M / $38.7M
  15. Kansas State$27.1M / $27.1M
  16. Houston$23.3M / $23.3M

Each member’s football revenue (the thick bar) and expenses (the thin one under it) that year, as the schools reported them; schools count revenue differently.

Against the Big 12

revenue, 2012-13 to 2024-25

  1. Utah

    $95.9M in 24–⁠25

  2. Texas Tech

    $69.9M in 24–⁠25

  3. Colorado

    $69.3M in 24–⁠25

  4. Iowa State

    $60.7M in 24–⁠25

  5. TCU

    $59.6M in 24–⁠25

  6. Oklahoma State

    $57.0M in 24–⁠25

  7. BYU

    $51.7M in 24–⁠25

  8. Arizona State

    $50.4M in 24–⁠25

  9. West Virginia

    $47.6M in 24–⁠25

  10. Baylor

    $44.3M in 24–⁠25

  11. Arizona

    $37.8M in 24–⁠25

  12. Kansas

    $37.1M in 24–⁠25

  13. Cincinnati

    $30.4M in 24–⁠25

  14. UCF

    $30.1M in 24–⁠25

  15. Kansas State

    $27.1M in 24–⁠25

  16. Houston

    $23.3M in 24–⁠25

Each program’s football revenue by season, as each school reports it (EADA), on one scale (top: $95.9M), for the programs in the Big 12 this season, most revenue first; Baylor in its color.

By season

SeasonRevenueExpensesRecordSpent a winRankRosterAssistants
2024-25$44.3M$41.1M8–⁠5$5.1M55 of 12411810
2023-24$41.5M$39.0M3–⁠9$13.0M56 of 12511110
2022-23$47.9M$47.9M6–⁠7$8.0M51 of 12311710
2021-22$48.5M$34.8M12–⁠2$2.9M45 of 12212910
2020-21$29.7M$27.1M2–⁠7$13.5M44 of 12011210
2019-20$56.6M$35.4M11–⁠3$3.2M30 of 12312010
2018-19$45.6M$31.0M7–⁠6$4.4M42 of 12311810
2017-18$41.5M$28.2M1–⁠11$28.2M47 of 1231219
2016-17$43.2M$33.4M7–⁠6$4.8M37 of 1211149
2015-16$38.3M$29.5M10–⁠3$3.0M44 of 1221209
2014-15$35.6M$28.4M11–⁠2$2.6M43 of 1221139
2013-14$28.3M$24.6M11–⁠2$2.2M50 of 1221229
2012-13$26.3M$20.3M8–⁠5$2.5M51 of 1191209

As Baylor University reports them to the US Department of Education under the Equity in Athletics Disclosure Act (ope.ed.gov/athletics). Schools count revenue differently (some include institutional support), so compare with care. “Spent a win” is the year’s football expenses over that season’s wins. Rank is football revenue among programs in the same division that season. Browse every school’s in the data.