CollegeFootballDigestfrom CooperSearch

Kansas football money

In 2024-25, Kansas football brought in $37.1 million and spent $34.5 million, the 62nd-most revenue of 124 FBS programs. That’s $6.9 million for each of its 5 wins. 122 players were on the roster, with 10 assistant coaches.

Revenue and expenses

2012: revenue $20.9 million2012: expenses $14.3 million’122013: revenue $23.2 million2013: expenses $14.8 million2014: revenue $26.0 million2014: expenses $20.8 million’142015: revenue $30.2 million2015: expenses $14.0 million2016: revenue $33.1 million2016: expenses $17.1 million’162017: revenue $34.2 million2017: expenses $19.5 million2018: revenue $38.1 million2018: expenses $25.3 million’182019: revenue $40.6 million2019: expenses $22.0 million2020: revenue $29.9 million2020: expenses $19.7 million’202021: revenue $39.1 million2021: expenses $21.3 million2022: revenue $46.4 million2022: expenses $28.2 million’222023: revenue $39.4 million2023: expenses $31.3 million2024: revenue $37.1 million2024: expenses $34.5 million’24

Revenue Expenses (top: $46.4M)

Beside the Big 12, 2024-25

12th of 16 in revenue
  1. Utah$95.9M / $41.4M
  2. Texas Tech$69.9M / $39.7M
  3. Colorado$69.3M / $42.8M
  4. Iowa State$60.7M / $32.3M
  5. TCU$59.6M / $59.6M
  6. Oklahoma State$57.0M / $32.8M
  7. BYU$51.7M / $44.6M
  8. Arizona State$50.4M / $50.4M
  9. West Virginia$47.6M / $35.3M
  10. Baylor$44.3M / $41.1M
  11. Arizona$37.8M / $37.8M
  12. Kansas$37.1M / $34.5M
  13. Cincinnati$30.4M / $30.4M
  14. UCF$30.1M / $38.7M
  15. Kansas State$27.1M / $27.1M
  16. Houston$23.3M / $23.3M

Each member’s football revenue (the thick bar) and expenses (the thin one under it) that year, as the schools reported them; schools count revenue differently.

Against the Big 12

revenue, 2012-13 to 2024-25

  1. Utah

    $95.9M in 24–⁠25

  2. Texas Tech

    $69.9M in 24–⁠25

  3. Colorado

    $69.3M in 24–⁠25

  4. Iowa State

    $60.7M in 24–⁠25

  5. TCU

    $59.6M in 24–⁠25

  6. Oklahoma State

    $57.0M in 24–⁠25

  7. BYU

    $51.7M in 24–⁠25

  8. Arizona State

    $50.4M in 24–⁠25

  9. West Virginia

    $47.6M in 24–⁠25

  10. Baylor

    $44.3M in 24–⁠25

  11. Arizona

    $37.8M in 24–⁠25

  12. Kansas

    $37.1M in 24–⁠25

  13. Cincinnati

    $30.4M in 24–⁠25

  14. UCF

    $30.1M in 24–⁠25

  15. Kansas State

    $27.1M in 24–⁠25

  16. Houston

    $23.3M in 24–⁠25

Each program’s football revenue by season, as each school reports it (EADA), on one scale (top: $95.9M), for the programs in the Big 12 this season, most revenue first; Kansas in its color.

By season

SeasonRevenueExpensesRecordSpent a winRankRosterAssistants
2024-25$37.1M$34.5M5–⁠7$6.9M62 of 12412210
2023-24$39.4M$31.3M9–⁠4$3.5M59 of 12511810
2022-23$46.4M$28.2M6–⁠7$4.7M53 of 12312314
2021-22$39.1M$21.3M2–⁠10$10.6M54 of 12211914
2020-21$29.9M$19.7M0–⁠943 of 12012110
2019-20$40.6M$22.0M3–⁠9$7.3M51 of 12312113
2018-19$38.1M$25.3M3–⁠9$8.4M55 of 12313012
2017-18$34.2M$19.5M1–⁠11$19.5M54 of 12311413
2016-17$33.1M$17.1M2–⁠10$8.5M55 of 12110911
2015-16$30.2M$14.0M0–⁠1256 of 12211411
2014-15$26.0M$20.8M3–⁠9$6.9M58 of 1229111
2013-14$23.2M$14.8M3–⁠9$4.9M59 of 12211911
2012-13$20.9M$14.3M1–⁠11$14.3M60 of 11912411

As University of Kansas reports them to the US Department of Education under the Equity in Athletics Disclosure Act (ope.ed.gov/athletics). Schools count revenue differently (some include institutional support), so compare with care. “Spent a win” is the year’s football expenses over that season’s wins. Rank is football revenue among programs in the same division that season. Browse every school’s in the data.