CollegeFootballDigestfrom CooperSearch

Cincinnati football money

In 2024-25, Cincinnati football brought in $30.4 million and spent $30.4 million, the 67th-most revenue of 124 FBS programs. That’s $6.1 million for each of its 5 wins. 120 players were on the roster, with 14 assistant coaches.

Revenue and expenses

2012: revenue $16.5 million2012: expenses $16.5 million’122013: revenue $14.6 million2013: expenses $14.6 million2014: revenue $13.8 million2014: expenses $13.8 million’142015: revenue $13.8 million2015: expenses $13.8 million2016: revenue $15.5 million2016: expenses $15.5 million’162017: revenue $13.9 million2017: expenses $13.9 million2018: revenue $15.0 million2018: expenses $15.0 million’182019: revenue $15.8 million2019: expenses $15.8 million2020: revenue $16.0 million2020: expenses $16.0 million’202021: revenue $23.7 million2021: expenses $23.7 million2022: revenue $25.1 million2022: expenses $25.1 million’222023: revenue $30.4 million2023: expenses $30.4 million2024: revenue $30.4 million2024: expenses $30.4 million’24

Revenue Expenses (top: $30.4M)

Beside the Big 12, 2024-25

13th of 16 in revenue
  1. Utah$95.9M / $41.4M
  2. Texas Tech$69.9M / $39.7M
  3. Colorado$69.3M / $42.8M
  4. Iowa State$60.7M / $32.3M
  5. TCU$59.6M / $59.6M
  6. Oklahoma State$57.0M / $32.8M
  7. BYU$51.7M / $44.6M
  8. Arizona State$50.4M / $50.4M
  9. West Virginia$47.6M / $35.3M
  10. Baylor$44.3M / $41.1M
  11. Arizona$37.8M / $37.8M
  12. Kansas$37.1M / $34.5M
  13. Cincinnati$30.4M / $30.4M
  14. UCF$30.1M / $38.7M
  15. Kansas State$27.1M / $27.1M
  16. Houston$23.3M / $23.3M

Each member’s football revenue (the thick bar) and expenses (the thin one under it) that year, as the schools reported them; schools count revenue differently.

Against the Big 12

revenue, 2012-13 to 2024-25

  1. Utah

    $95.9M in 24–⁠25

  2. Texas Tech

    $69.9M in 24–⁠25

  3. Colorado

    $69.3M in 24–⁠25

  4. Iowa State

    $60.7M in 24–⁠25

  5. TCU

    $59.6M in 24–⁠25

  6. Oklahoma State

    $57.0M in 24–⁠25

  7. BYU

    $51.7M in 24–⁠25

  8. Arizona State

    $50.4M in 24–⁠25

  9. West Virginia

    $47.6M in 24–⁠25

  10. Baylor

    $44.3M in 24–⁠25

  11. Arizona

    $37.8M in 24–⁠25

  12. Kansas

    $37.1M in 24–⁠25

  13. Cincinnati

    $30.4M in 24–⁠25

  14. UCF

    $30.1M in 24–⁠25

  15. Kansas State

    $27.1M in 24–⁠25

  16. Houston

    $23.3M in 24–⁠25

Each program’s football revenue by season, as each school reports it (EADA), on one scale (top: $95.9M), for the programs in the Big 12 this season, most revenue first; Cincinnati in its color.

By season

SeasonRevenueExpensesRecordSpent a winRankRosterAssistants
2024-25$30.4M$30.4M5–⁠7$6.1M67 of 12412014
2023-24$30.4M$30.4M3–⁠9$10.1M68 of 12511514
2022-23$25.1M$25.1M9–⁠4$2.8M68 of 12311914
2021-22$23.7M$23.7M13–⁠1$1.8M67 of 12213114
2020-21$16.0M$16.0M9–⁠1$1.8M68 of 12013014
2019-20$15.8M$15.8M11–⁠3$1.4M74 of 12311914
2018-19$15.0M$15.0M11–⁠2$1.4M77 of 12311515
2017-18$13.9M$13.9M4–⁠8$3.5M77 of 12311413
2016-17$15.5M$15.5M4–⁠8$3.9M71 of 12110813
2015-16$13.8M$13.8M7–⁠6$2.0M73 of 12211913
2014-15$13.8M$13.8M9–⁠4$1.5M70 of 12211213
2013-14$14.6M$14.6M9–⁠4$1.6M67 of 12211313
2012-13$16.5M$16.5M10–⁠3$1.6M64 of 11910813

As University of Cincinnati-Main Campus reports them to the US Department of Education under the Equity in Athletics Disclosure Act (ope.ed.gov/athletics). Schools count revenue differently (some include institutional support), so compare with care. “Spent a win” is the year’s football expenses over that season’s wins. Rank is football revenue among programs in the same division that season. Browse every school’s in the data.