CollegeFootballDigestfrom CooperSearch

Texas Tech football money

In 2024-25, Texas Tech football brought in $69.9 million and spent $39.7 million, the 35th-most revenue of 124 FBS programs. That’s $5.0 million for each of its 8 wins. 123 players were on the roster, with 18 assistant coaches.

Revenue and expenses

2012: revenue $34.6 million2012: expenses $15.4 million’122013: revenue $38.3 million2013: expenses $16.0 million2014: revenue $39.3 million2014: expenses $21.0 million’142015: revenue $42.5 million2015: expenses $18.0 million2016: revenue $44.6 million2016: expenses $21.5 million’162017: revenue $45.1 million2017: expenses $20.0 million2018: revenue $51.1 million2018: expenses $20.8 million’182019: revenue $47.7 million2019: expenses $21.6 million2020: revenue $38.2 million2020: expenses $20.9 million’202021: revenue $60.2 million2021: expenses $29.8 million2022: revenue $66.0 million2022: expenses $30.1 million’222023: revenue $62.3 million2023: expenses $34.4 million2024: revenue $69.9 million2024: expenses $39.7 million’24

Revenue Expenses (top: $69.9M)

Beside the Big 12, 2024-25

2nd of 16 in revenue
  1. Utah$95.9M / $41.4M
  2. Texas Tech$69.9M / $39.7M
  3. Colorado$69.3M / $42.8M
  4. Iowa State$60.7M / $32.3M
  5. TCU$59.6M / $59.6M
  6. Oklahoma State$57.0M / $32.8M
  7. BYU$51.7M / $44.6M
  8. Arizona State$50.4M / $50.4M
  9. West Virginia$47.6M / $35.3M
  10. Baylor$44.3M / $41.1M
  11. Arizona$37.8M / $37.8M
  12. Kansas$37.1M / $34.5M
  13. Cincinnati$30.4M / $30.4M
  14. UCF$30.1M / $38.7M
  15. Kansas State$27.1M / $27.1M
  16. Houston$23.3M / $23.3M

Each member’s football revenue (the thick bar) and expenses (the thin one under it) that year, as the schools reported them; schools count revenue differently.

Against the Big 12

revenue, 2012-13 to 2024-25

  1. Utah

    $95.9M in 24–⁠25

  2. Texas Tech

    $69.9M in 24–⁠25

  3. Colorado

    $69.3M in 24–⁠25

  4. Iowa State

    $60.7M in 24–⁠25

  5. TCU

    $59.6M in 24–⁠25

  6. Oklahoma State

    $57.0M in 24–⁠25

  7. BYU

    $51.7M in 24–⁠25

  8. Arizona State

    $50.4M in 24–⁠25

  9. West Virginia

    $47.6M in 24–⁠25

  10. Baylor

    $44.3M in 24–⁠25

  11. Arizona

    $37.8M in 24–⁠25

  12. Kansas

    $37.1M in 24–⁠25

  13. Cincinnati

    $30.4M in 24–⁠25

  14. UCF

    $30.1M in 24–⁠25

  15. Kansas State

    $27.1M in 24–⁠25

  16. Houston

    $23.3M in 24–⁠25

Each program’s football revenue by season, as each school reports it (EADA), on one scale (top: $95.9M), for the programs in the Big 12 this season, most revenue first; Texas Tech in its color.

By season

SeasonRevenueExpensesRecordSpent a winRankRosterAssistants
2024-25$69.9M$39.7M8–⁠5$5.0M35 of 12412318
2023-24$62.3M$34.4M7–⁠6$4.9M40 of 12512210
2022-23$66.0M$30.1M8–⁠5$3.8M34 of 12312414
2021-22$60.2M$29.8M7–⁠6$4.3M32 of 12212214
2020-21$38.2M$20.9M4–⁠6$5.2M31 of 12012814
2019-20$47.7M$21.6M4–⁠8$5.4M42 of 12312414
2018-19$51.1M$20.8M5–⁠7$4.2M35 of 12312314
2017-18$45.1M$20.0M6–⁠7$3.3M39 of 12312914
2016-17$44.6M$21.5M5–⁠7$4.3M31 of 12112113
2015-16$42.5M$18.0M7–⁠6$2.6M34 of 12212013
2014-15$39.3M$21.0M4–⁠8$5.2M36 of 12212713
2013-14$38.3M$16.0M8–⁠5$2.0M32 of 12211913
2012-13$34.6M$15.4M8–⁠5$1.9M32 of 11913113

As Texas Tech University reports them to the US Department of Education under the Equity in Athletics Disclosure Act (ope.ed.gov/athletics). Schools count revenue differently (some include institutional support), so compare with care. “Spent a win” is the year’s football expenses over that season’s wins. Rank is football revenue among programs in the same division that season. Browse every school’s in the data.