CollegeFootballDigestfrom CooperSearch

Iowa State football money

In 2024-25, Iowa State football brought in $60.7 million and spent $32.3 million, the 43rd-most revenue of 124 FBS programs. That’s $2.9 million for each of its 11 wins. 135 players were on the roster, with 10 assistant coaches.

Revenue and expenses

2012: revenue $29.5 million2012: expenses $15.0 million’122013: revenue $31.0 million2013: expenses $14.5 million2014: revenue $33.1 million2014: expenses $15.4 million’142015: revenue $41.8 million2015: expenses $22.8 million2016: revenue $41.6 million2016: expenses $19.2 million’162017: revenue $44.3 million2017: expenses $23.1 million2018: revenue $51.9 million2018: expenses $27.0 million’182019: revenue $52.1 million2019: expenses $29.4 million2020: revenue $46.8 million2020: expenses $23.7 million’202021: revenue $55.9 million2021: expenses $28.6 million2022: revenue $53.2 million2022: expenses $27.7 million’222023: revenue $56.6 million2023: expenses $30.0 million2024: revenue $60.7 million2024: expenses $32.3 million’24

Revenue Expenses (top: $60.7M)

Beside the Big 12, 2024-25

4th of 16 in revenue
  1. Utah$95.9M / $41.4M
  2. Texas Tech$69.9M / $39.7M
  3. Colorado$69.3M / $42.8M
  4. Iowa State$60.7M / $32.3M
  5. TCU$59.6M / $59.6M
  6. Oklahoma State$57.0M / $32.8M
  7. BYU$51.7M / $44.6M
  8. Arizona State$50.4M / $50.4M
  9. West Virginia$47.6M / $35.3M
  10. Baylor$44.3M / $41.1M
  11. Arizona$37.8M / $37.8M
  12. Kansas$37.1M / $34.5M
  13. Cincinnati$30.4M / $30.4M
  14. UCF$30.1M / $38.7M
  15. Kansas State$27.1M / $27.1M
  16. Houston$23.3M / $23.3M

Each member’s football revenue (the thick bar) and expenses (the thin one under it) that year, as the schools reported them; schools count revenue differently.

Against the Big 12

revenue, 2012-13 to 2024-25

  1. Utah

    $95.9M in 24–⁠25

  2. Texas Tech

    $69.9M in 24–⁠25

  3. Colorado

    $69.3M in 24–⁠25

  4. Iowa State

    $60.7M in 24–⁠25

  5. TCU

    $59.6M in 24–⁠25

  6. Oklahoma State

    $57.0M in 24–⁠25

  7. BYU

    $51.7M in 24–⁠25

  8. Arizona State

    $50.4M in 24–⁠25

  9. West Virginia

    $47.6M in 24–⁠25

  10. Baylor

    $44.3M in 24–⁠25

  11. Arizona

    $37.8M in 24–⁠25

  12. Kansas

    $37.1M in 24–⁠25

  13. Cincinnati

    $30.4M in 24–⁠25

  14. UCF

    $30.1M in 24–⁠25

  15. Kansas State

    $27.1M in 24–⁠25

  16. Houston

    $23.3M in 24–⁠25

Each program’s football revenue by season, as each school reports it (EADA), on one scale (top: $95.9M), for the programs in the Big 12 this season, most revenue first; Iowa State in its color.

By season

SeasonRevenueExpensesRecordSpent a winRankRosterAssistants
2024-25$60.7M$32.3M11–⁠3$2.9M43 of 12413510
2023-24$56.6M$30.0M7–⁠6$4.3M45 of 12513910
2022-23$53.2M$27.7M4–⁠8$6.9M44 of 12313410
2021-22$55.9M$28.6M7–⁠6$4.1M35 of 12214510
2020-21$46.8M$23.7M9–⁠3$2.6M17 of 12013610
2019-20$52.1M$29.4M7–⁠6$4.2M35 of 12313510
2018-19$51.9M$27.0M8–⁠5$3.4M34 of 12313910
2017-18$44.3M$23.1M8–⁠5$2.9M40 of 12313310
2016-17$41.6M$19.2M3–⁠9$6.4M42 of 1211379
2015-16$41.8M$22.8M3–⁠9$7.6M35 of 1221359
2014-15$33.1M$15.4M2–⁠10$7.7M46 of 1221269
2013-14$31.0M$14.5M3–⁠9$4.8M44 of 1221279
2012-13$29.5M$15.0M6–⁠7$2.5M44 of 1191359

As Iowa State University reports them to the US Department of Education under the Equity in Athletics Disclosure Act (ope.ed.gov/athletics). Schools count revenue differently (some include institutional support), so compare with care. “Spent a win” is the year’s football expenses over that season’s wins. Rank is football revenue among programs in the same division that season. Browse every school’s in the data.