CollegeFootballDigestfrom CooperSearch

North Carolina football money

In 2024-25, North Carolina football brought in $63.3 million and spent $49.1 million, the 41st-most revenue of 124 FBS programs. That’s $8.2 million for each of its 6 wins. 123 players were on the roster, with 10 assistant coaches.

Revenue and expenses

2012: revenue $31.5 million2012: expenses $15.9 million’122013: revenue $33.3 million2013: expenses $18.0 million2014: revenue $36.1 million2014: expenses $21.7 million’142015: revenue $40.5 million2015: expenses $23.5 million2016: revenue $41.2 million2016: expenses $21.7 million’162017: revenue $43.1 million2017: expenses $21.1 million2018: revenue $39.3 million2018: expenses $23.1 million’182019: revenue $48.7 million2019: expenses $30.5 million2020: revenue $43.7 million2020: expenses $30.2 million’202021: revenue $55.6 million2021: expenses $34.4 million2022: revenue $67.2 million2022: expenses $44.5 million’222023: revenue $66.8 million2023: expenses $40.1 million2024: revenue $63.3 million2024: expenses $49.1 million’24

Revenue Expenses (top: $67.2M)

Beside the Atlantic Coast Conference, 2024-25

10th of 16 in revenue
  1. Miami$99.9M / $88.1M
  2. Clemson$86.9M / $81.1M
  3. Florida State$83.5M / $83.3M
  4. Virginia Tech$79.7M / $37.8M
  5. Georgia Tech$70.5M / $42.7M
  6. NC State$69.8M / $40.5M
  7. Duke$67.4M / $47.4M
  8. Syracuse$64.6M / $42.1M
  9. California$64.0M / $46.7M
  10. North Carolina$63.3M / $49.1M
  11. Virginia$51.4M / $33.6M
  12. Boston College$47.5M / $41.2M
  13. SMU$45.3M / $45.3M
  14. Wake Forest$39.4M / $39.4M
  15. Stanford$36.0M / $36.0M
  16. Louisville$33.1M / $30.7M

Each member’s football revenue (the thick bar) and expenses (the thin one under it) that year, as the schools reported them; schools count revenue differently.

Against the ACC

revenue, 2012-13 to 2024-25

  1. Miami

    $99.9M in 24–⁠25

  2. Clemson

    $86.9M in 24–⁠25

  3. Florida State

    $83.5M in 24–⁠25

  4. Virginia Tech

    $79.7M in 24–⁠25

  5. Georgia Tech

    $70.5M in 24–⁠25

  6. NC State

    $69.8M in 24–⁠25

  7. Duke

    $67.4M in 24–⁠25

  8. Syracuse

    $64.6M in 24–⁠25

  9. California

    $64.0M in 24–⁠25

  10. North Carolina

    $63.3M in 24–⁠25

  11. Virginia

    $51.4M in 24–⁠25

  12. Boston College

    $47.5M in 24–⁠25

  13. SMU

    $45.3M in 24–⁠25

  14. Wake Forest

    $39.4M in 24–⁠25

  15. Stanford

    $36.0M in 24–⁠25

  16. Louisville

    $33.1M in 24–⁠25

Each program’s football revenue by season, as each school reports it (EADA), on one scale (top: $99.9M), for the programs in the ACC this season, most revenue first; North Carolina in its color.

By season

SeasonRevenueExpensesRecordSpent a winRankRosterAssistants
2024-25$63.3M$49.1M6–⁠7$8.2M41 of 12412310
2023-24$66.8M$40.1M8–⁠5$5.0M36 of 12512710
2022-23$67.2M$44.5M9–⁠5$4.9M33 of 12312710
2021-22$55.6M$34.4M6–⁠7$5.7M36 of 12211810
2020-21$43.7M$30.2M8–⁠4$3.8M23 of 12012410
2019-20$48.7M$30.5M7–⁠6$4.4M41 of 12313410
2018-19$39.3M$23.1M2–⁠9$11.6M52 of 12312910
2017-18$43.1M$21.1M3–⁠9$7.0M44 of 1231349
2016-17$41.2M$21.7M8–⁠5$2.7M43 of 1211349
2015-16$40.5M$23.5M11–⁠3$2.1M39 of 1221259
2014-15$36.1M$21.7M6–⁠7$3.6M41 of 1221299
2013-14$33.3M$18.0M7–⁠6$2.6M41 of 1221369
2012-13$31.5M$15.9M8–⁠4$2.0M36 of 1191309

As University of North Carolina at Chapel Hill reports them to the US Department of Education under the Equity in Athletics Disclosure Act (ope.ed.gov/athletics). Schools count revenue differently (some include institutional support), so compare with care. “Spent a win” is the year’s football expenses over that season’s wins. Rank is football revenue among programs in the same division that season. Browse every school’s in the data.