CollegeFootballDigestfrom CooperSearch

Kentucky football money

In 2024-25, Kentucky football brought in $43.3 million and spent $43.3 million, the 57th-most revenue of 124 FBS programs. That’s $10.8 million for each of its 4 wins. 122 players were on the roster, with 14 assistant coaches.

Revenue and expenses

2012: revenue $30.5 million2012: expenses $18.3 million’122013: revenue $34.1 million2013: expenses $17.2 million2014: revenue $35.5 million2014: expenses $19.0 million’142015: revenue $39.7 million2015: expenses $22.3 million2016: revenue $36.4 million2016: expenses $25.6 million’162017: revenue $40.0 million2017: expenses $27.2 million2018: revenue $41.4 million2018: expenses $31.4 million’182019: revenue $44.5 million2019: expenses $30.6 million2020: revenue $25.9 million2020: expenses $25.9 million’202021: revenue $37.7 million2021: expenses $37.7 million2022: revenue $41.2 million2022: expenses $41.2 million’222023: revenue $46.6 million2023: expenses $46.6 million2024: revenue $43.3 million2024: expenses $43.3 million’24

Revenue Expenses (top: $46.6M)

Beside the Southeastern Conference, 2024-25

15th of 16 in revenue
  1. Texas$172M / $70.4M
  2. Tennessee$163M / $61.2M
  3. Georgia$149M / $71.1M
  4. Alabama$146M / $81.5M
  5. Oklahoma$126M / $71.2M
  6. Auburn$121M / $58.7M
  7. LSU$118M / $50.7M
  8. Florida$113M / $51.8M
  9. Texas A&M$108M / $60.2M
  10. Arkansas$90.8M / $57.4M
  11. Ole Miss$90.7M / $61.8M
  12. South Carolina$76.5M / $55.9M
  13. Missouri$53.3M / $49.3M
  14. Vanderbilt$44.1M / $44.1M
  15. Kentucky$43.3M / $43.3M
  16. Mississippi State$37.6M / $37.6M

Each member’s football revenue (the thick bar) and expenses (the thin one under it) that year, as the schools reported them; schools count revenue differently.

Against the SEC

revenue, 2012-13 to 2024-25

  1. Texas

    $172M in 24–⁠25

  2. Tennessee

    $163M in 24–⁠25

  3. Georgia

    $149M in 24–⁠25

  4. Alabama

    $146M in 24–⁠25

  5. Oklahoma

    $126M in 24–⁠25

  6. Auburn

    $121M in 24–⁠25

  7. LSU

    $118M in 24–⁠25

  8. Florida

    $113M in 24–⁠25

  9. Texas A&M

    $108M in 24–⁠25

  10. Arkansas

    $90.8M in 24–⁠25

  11. Ole Miss

    $90.7M in 24–⁠25

  12. South Carolina

    $76.5M in 24–⁠25

  13. Missouri

    $53.3M in 24–⁠25

  14. Vanderbilt

    $44.1M in 24–⁠25

  15. Kentucky

    $43.3M in 24–⁠25

  16. Mississippi State

    $37.6M in 24–⁠25

Each program’s football revenue by season, as each school reports it (EADA), on one scale (top: $201M), for the programs in the SEC this season, most revenue first; Kentucky in its color.

By season

SeasonRevenueExpensesRecordSpent a winRankRosterAssistants
2024-25$43.3M$43.3M4–⁠8$10.8M57 of 12412214
2023-24$46.6M$46.6M7–⁠6$6.7M49 of 12512114
2022-23$41.2M$41.2M7–⁠6$5.9M58 of 12311614
2021-22$37.7M$37.7M10–⁠3$3.8M57 of 12212214
2020-21$25.9M$25.9M5–⁠6$5.2M52 of 12012514
2019-20$44.5M$30.6M8–⁠5$3.8M46 of 12312014
2018-19$41.4M$31.4M10–⁠3$3.1M49 of 12312414
2017-18$40.0M$27.2M7–⁠6$3.9M49 of 12312314
2016-17$36.4M$25.6M7–⁠6$3.7M49 of 12112313
2015-16$39.7M$22.3M5–⁠7$4.5M40 of 12212313
2014-15$35.5M$19.0M5–⁠7$3.8M44 of 12212913
2013-14$34.1M$17.2M2–⁠10$8.6M37 of 12212713
2012-13$30.5M$18.3M2–⁠10$9.2M41 of 11912313

As University of Kentucky reports them to the US Department of Education under the Equity in Athletics Disclosure Act (ope.ed.gov/athletics). Schools count revenue differently (some include institutional support), so compare with care. “Spent a win” is the year’s football expenses over that season’s wins. Rank is football revenue among programs in the same division that season. Browse every school’s in the data.