CollegeFootballDigestfrom CooperSearch

Oklahoma football money

In 2024-25, Oklahoma football brought in $126.2 million and spent $71.2 million, the 9th-most revenue of 124 FBS programs. That’s $11.9 million for each of its 6 wins. 128 players were on the roster, with 14 assistant coaches.

Revenue and expenses

2012: revenue $69.6 million2012: expenses $24.5 million’122013: revenue $71.4 million2013: expenses $28.1 million2014: revenue $78.7 million2014: expenses $30.3 million’142015: revenue $94.1 million2015: expenses $35.9 million2016: revenue $95.9 million2016: expenses $37.8 million’162017: revenue $102.3 million2017: expenses $39.1 million2018: revenue $94.8 million2018: expenses $43.5 million’182019: revenue $101.9 million2019: expenses $41.5 million2020: revenue $101.1 million2020: expenses $40.6 million’202021: revenue $132.7 million2021: expenses $54.2 million2022: revenue $134.7 million2022: expenses $62.0 million’222023: revenue $124.9 million2023: expenses $65.8 million2024: revenue $126.2 million2024: expenses $71.2 million’24

Revenue Expenses (top: $135M)

Beside the Southeastern Conference, 2024-25

5th of 16 in revenue
  1. Texas$172M / $70.4M
  2. Tennessee$163M / $61.2M
  3. Georgia$149M / $71.1M
  4. Alabama$146M / $81.5M
  5. Oklahoma$126M / $71.2M
  6. Auburn$121M / $58.7M
  7. LSU$118M / $50.7M
  8. Florida$113M / $51.8M
  9. Texas A&M$108M / $60.2M
  10. Arkansas$90.8M / $57.4M
  11. Ole Miss$90.7M / $61.8M
  12. South Carolina$76.5M / $55.9M
  13. Missouri$53.3M / $49.3M
  14. Vanderbilt$44.1M / $44.1M
  15. Kentucky$43.3M / $43.3M
  16. Mississippi State$37.6M / $37.6M

Each member’s football revenue (the thick bar) and expenses (the thin one under it) that year, as the schools reported them; schools count revenue differently.

Against the SEC

revenue, 2012-13 to 2024-25

  1. Texas

    $172M in 24–⁠25

  2. Tennessee

    $163M in 24–⁠25

  3. Georgia

    $149M in 24–⁠25

  4. Alabama

    $146M in 24–⁠25

  5. Oklahoma

    $126M in 24–⁠25

  6. Auburn

    $121M in 24–⁠25

  7. LSU

    $118M in 24–⁠25

  8. Florida

    $113M in 24–⁠25

  9. Texas A&M

    $108M in 24–⁠25

  10. Arkansas

    $90.8M in 24–⁠25

  11. Ole Miss

    $90.7M in 24–⁠25

  12. South Carolina

    $76.5M in 24–⁠25

  13. Missouri

    $53.3M in 24–⁠25

  14. Vanderbilt

    $44.1M in 24–⁠25

  15. Kentucky

    $43.3M in 24–⁠25

  16. Mississippi State

    $37.6M in 24–⁠25

Each program’s football revenue by season, as each school reports it (EADA), on one scale (top: $201M), for the programs in the SEC this season, most revenue first; Oklahoma in its color.

By season

SeasonRevenueExpensesRecordSpent a winRankRosterAssistants
2024-25$126M$71.2M6–⁠7$11.9M9 of 12412814
2023-24$125M$65.8M10–⁠3$6.6M9 of 12512614
2022-23$135M$62.0M6–⁠7$10.3M6 of 12311914
2021-22$133M$54.2M11–⁠2$4.9M4 of 12211914
2020-21$101M$40.6M9–⁠2$4.5M1 of 12012014
2019-20$102M$41.5M12–⁠2$3.5M6 of 12311614
2018-19$94.8M$43.5M12–⁠2$3.6M8 of 12311914
2017-18$102M$39.1M12–⁠2$3.3M7 of 12311614
2016-17$95.9M$37.8M11–⁠2$3.4M6 of 12111513
2015-16$94.1M$35.9M11–⁠2$3.3M6 of 12211813
2014-15$78.7M$30.3M8–⁠5$3.8M10 of 12211713
2013-14$71.4M$28.1M11–⁠2$2.6M7 of 12211513
2012-13$69.6M$24.5M10–⁠3$2.5M9 of 11911011

As University of Oklahoma–Norman Campus reports them to the US Department of Education under the Equity in Athletics Disclosure Act (ope.ed.gov/athletics). Schools count revenue differently (some include institutional support), so compare with care. “Spent a win” is the year’s football expenses over that season’s wins. Rank is football revenue among programs in the same division that season. Browse every school’s in the data.