CollegeFootballDigestfrom CooperSearch

Arkansas football money

In 2024-25, Arkansas football brought in $90.8 million and spent $57.4 million, the 22nd-most revenue of 124 FBS programs. That’s $8.2 million for each of its 7 wins. 127 players were on the roster, with 14 assistant coaches.

Revenue and expenses

2012: revenue $61.5 million2012: expenses $29.9 million’122013: revenue $57.1 million2013: expenses $28.1 million2014: revenue $66.2 million2014: expenses $30.8 million’142015: revenue $69.0 million2015: expenses $34.2 million2016: revenue $71.2 million2016: expenses $37.3 million’162017: revenue $67.9 million2017: expenses $44.6 million2018: revenue $76.5 million2018: expenses $43.2 million’182019: revenue $70.3 million2019: expenses $43.6 million2020: revenue $52.0 million2020: expenses $34.4 million’202021: revenue $84.6 million2021: expenses $46.0 million2022: revenue $85.0 million2022: expenses $53.9 million’222023: revenue $86.6 million2023: expenses $57.1 million2024: revenue $90.8 million2024: expenses $57.4 million’24

Revenue Expenses (top: $90.8M)

Beside the Southeastern Conference, 2024-25

10th of 16 in revenue
  1. Texas$172M / $70.4M
  2. Tennessee$163M / $61.2M
  3. Georgia$149M / $71.1M
  4. Alabama$146M / $81.5M
  5. Oklahoma$126M / $71.2M
  6. Auburn$121M / $58.7M
  7. LSU$118M / $50.7M
  8. Florida$113M / $51.8M
  9. Texas A&M$108M / $60.2M
  10. Arkansas$90.8M / $57.4M
  11. Ole Miss$90.7M / $61.8M
  12. South Carolina$76.5M / $55.9M
  13. Missouri$53.3M / $49.3M
  14. Vanderbilt$44.1M / $44.1M
  15. Kentucky$43.3M / $43.3M
  16. Mississippi State$37.6M / $37.6M

Each member’s football revenue (the thick bar) and expenses (the thin one under it) that year, as the schools reported them; schools count revenue differently.

Against the SEC

revenue, 2012-13 to 2024-25

  1. Texas

    $172M in 24–⁠25

  2. Tennessee

    $163M in 24–⁠25

  3. Georgia

    $149M in 24–⁠25

  4. Alabama

    $146M in 24–⁠25

  5. Oklahoma

    $126M in 24–⁠25

  6. Auburn

    $121M in 24–⁠25

  7. LSU

    $118M in 24–⁠25

  8. Florida

    $113M in 24–⁠25

  9. Texas A&M

    $108M in 24–⁠25

  10. Arkansas

    $90.8M in 24–⁠25

  11. Ole Miss

    $90.7M in 24–⁠25

  12. South Carolina

    $76.5M in 24–⁠25

  13. Missouri

    $53.3M in 24–⁠25

  14. Vanderbilt

    $44.1M in 24–⁠25

  15. Kentucky

    $43.3M in 24–⁠25

  16. Mississippi State

    $37.6M in 24–⁠25

Each program’s football revenue by season, as each school reports it (EADA), on one scale (top: $201M), for the programs in the SEC this season, most revenue first; Arkansas in its color.

By season

SeasonRevenueExpensesRecordSpent a winRankRosterAssistants
2024-25$90.8M$57.4M7–⁠6$8.2M22 of 12412714
2023-24$86.6M$57.1M4–⁠8$14.3M23 of 12512514
2022-23$85.0M$53.9M7–⁠6$7.7M19 of 12313514
2021-22$84.6M$46.0M9–⁠4$5.1M17 of 12212414
2020-21$52.0M$34.4M3–⁠7$11.5M10 of 12012614
2019-20$70.3M$43.6M2–⁠10$21.8M20 of 12312814
2018-19$76.5M$43.2M2–⁠10$21.6M17 of 12312514
2017-18$67.9M$44.6M4–⁠8$11.2M21 of 12312314
2016-17$71.2M$37.3M7–⁠6$5.3M16 of 12112213
2015-16$69.0M$34.2M8–⁠5$4.3M16 of 12212013
2014-15$66.2M$30.8M7–⁠6$4.4M15 of 12212011
2013-14$57.1M$28.1M3–⁠9$9.4M16 of 12212211
2012-13$61.5M$29.9M4–⁠8$7.5M10 of 11912211

As University of Arkansas reports them to the US Department of Education under the Equity in Athletics Disclosure Act (ope.ed.gov/athletics). Schools count revenue differently (some include institutional support), so compare with care. “Spent a win” is the year’s football expenses over that season’s wins. Rank is football revenue among programs in the same division that season. Browse every school’s in the data.