CollegeFootballDigestfrom CooperSearch

Iowa football money

In 2024-25, Iowa football brought in $105.2 million and spent $50.9 million, the 18th-most revenue of 124 FBS programs. That’s $6.4 million for each of its 8 wins. 131 players were on the roster, with 15 assistant coaches.

Revenue and expenses

2012: revenue $55.6 million2012: expenses $21.5 million’122013: revenue $53.6 million2013: expenses $24.1 million2014: revenue $52.4 million2014: expenses $25.5 million’142015: revenue $56.6 million2015: expenses $30.2 million2016: revenue $58.7 million2016: expenses $31.8 million’162017: revenue $76.0 million2017: expenses $33.1 million2018: revenue $81.0 million2018: expenses $36.8 million’182019: revenue $81.4 million2019: expenses $41.7 million2020: revenue $43.5 million2020: expenses $29.5 million’202021: revenue $86.2 million2021: expenses $49.2 million2022: revenue $87.4 million2022: expenses $45.4 million’222023: revenue $91.8 million2023: expenses $55.5 million2024: revenue $105.2 million2024: expenses $50.9 million’24

Revenue Expenses (top: $105M)

Beside the Big Ten, 2024-25

8th of 17 in revenue
  1. Michigan$175M / $61.7M
  2. Ohio State$161M / $92.4M
  3. Penn State$150M / $77.4M
  4. Nebraska$122M / $70.6M
  5. Washington$121M / $68.9M
  6. Oregon$120M / $60.8M
  7. Wisconsin$112M / $40.9M
  8. Iowa$105M / $50.9M
  9. Minnesota$102M / $45.5M
  10. Illinois$87.9M / $48.0M
  11. Northwestern$85.6M / $37.9M
  12. Purdue$83.1M / $37.2M
  13. Indiana$80.9M / $50.2M
  14. Michigan State$77.1M / $48.2M
  15. USC$74.0M / $74.0M
  16. Maryland$63.1M / $35.5M
  17. UCLA$55.2M / $55.2M

Each member’s football revenue (the thick bar) and expenses (the thin one under it) that year, as the schools reported them; schools count revenue differently.

Against the Big Ten

revenue, 2012-13 to 2024-25

  1. Michigan

    $175M in 24–⁠25

  2. Ohio State

    $161M in 24–⁠25

  3. Penn State

    $150M in 24–⁠25

  4. Nebraska

    $122M in 24–⁠25

  5. Washington

    $121M in 24–⁠25

  6. Oregon

    $120M in 24–⁠25

  7. Wisconsin

    $112M in 24–⁠25

  8. Iowa

    $105M in 24–⁠25

  9. Minnesota

    $102M in 24–⁠25

  10. Illinois

    $87.9M in 24–⁠25

  11. Northwestern

    $85.6M in 24–⁠25

  12. Purdue

    $83.1M in 24–⁠25

  13. Indiana

    $80.9M in 24–⁠25

  14. Michigan State

    $77.1M in 24–⁠25

  15. USC

    $74.0M in 24–⁠25

  16. Maryland

    $63.1M in 24–⁠25

  17. UCLA

    $55.2M in 24–⁠25

Each program’s football revenue by season, as each school reports it (EADA), on one scale (top: $175M), for the programs in the Big Ten this season, most revenue first; Iowa in its color.

By season

SeasonRevenueExpensesRecordSpent a winRankRosterAssistants
2024-25$105M$50.9M8–⁠5$6.4M18 of 12413115
2023-24$91.8M$55.5M10–⁠4$5.6M19 of 12512914
2022-23$87.4M$45.4M8–⁠5$5.7M18 of 12312814
2021-22$86.2M$49.2M10–⁠4$4.9M16 of 12213014
2020-21$43.5M$29.5M6–⁠2$4.9M24 of 12013014
2019-20$81.4M$41.7M10–⁠3$4.2M16 of 12312814
2018-19$81.0M$36.8M9–⁠4$4.1M16 of 12312414
2017-18$76.0M$33.1M8–⁠5$4.1M19 of 12312314
2016-17$58.7M$31.8M8–⁠5$4.0M25 of 12112113
2015-16$56.6M$30.2M12–⁠2$2.5M22 of 12211712
2014-15$52.4M$25.5M7–⁠6$3.6M22 of 12212113
2013-14$53.6M$24.1M8–⁠5$3.0M19 of 12212913
2012-13$55.6M$21.5M4–⁠8$5.4M15 of 11912713

As University of Iowa reports them to the US Department of Education under the Equity in Athletics Disclosure Act (ope.ed.gov/athletics). Schools count revenue differently (some include institutional support), so compare with care. “Spent a win” is the year’s football expenses over that season’s wins. Rank is football revenue among programs in the same division that season. Browse every school’s in the data.