CollegeFootballDigestfrom CooperSearch

Michigan football money

In 2024-25, Michigan football brought in $175.3 million and spent $61.7 million, the 2nd-most revenue of 124 FBS programs. That’s $7.7 million for each of its 8 wins. 139 players were on the roster, with 13 assistant coaches.

Revenue and expenses

2012: revenue $81.5 million2012: expenses $23.1 million’122013: revenue $91.4 million2013: expenses $26.8 million2014: revenue $88.3 million2014: expenses $31.9 million’142015: revenue $97.1 million2015: expenses $36.6 million2016: revenue $105.9 million2016: expenses $46.2 million’162017: revenue $124.9 million2017: expenses $43.5 million2018: revenue $122.3 million2018: expenses $47.4 million’182019: revenue $125.8 million2019: expenses $44.7 million2020: revenue $72.3 million2020: expenses $37.4 million’202021: revenue $131.4 million2021: expenses $52.4 million2022: revenue $142.8 million2022: expenses $67.7 million’222023: revenue $149.1 million2023: expenses $72.3 million2024: revenue $175.3 million2024: expenses $61.7 million’24

Revenue Expenses (top: $175M)

Beside the Big Ten, 2024-25

1st of 17 in revenue
  1. Michigan$175M / $61.7M
  2. Ohio State$161M / $92.4M
  3. Penn State$150M / $77.4M
  4. Nebraska$122M / $70.6M
  5. Washington$121M / $68.9M
  6. Oregon$120M / $60.8M
  7. Wisconsin$112M / $40.9M
  8. Iowa$105M / $50.9M
  9. Minnesota$102M / $45.5M
  10. Illinois$87.9M / $48.0M
  11. Northwestern$85.6M / $37.9M
  12. Purdue$83.1M / $37.2M
  13. Indiana$80.9M / $50.2M
  14. Michigan State$77.1M / $48.2M
  15. USC$74.0M / $74.0M
  16. Maryland$63.1M / $35.5M
  17. UCLA$55.2M / $55.2M

Each member’s football revenue (the thick bar) and expenses (the thin one under it) that year, as the schools reported them; schools count revenue differently.

Against the Big Ten

revenue, 2012-13 to 2024-25

  1. Michigan

    $175M in 24–⁠25

  2. Ohio State

    $161M in 24–⁠25

  3. Penn State

    $150M in 24–⁠25

  4. Nebraska

    $122M in 24–⁠25

  5. Washington

    $121M in 24–⁠25

  6. Oregon

    $120M in 24–⁠25

  7. Wisconsin

    $112M in 24–⁠25

  8. Iowa

    $105M in 24–⁠25

  9. Minnesota

    $102M in 24–⁠25

  10. Illinois

    $87.9M in 24–⁠25

  11. Northwestern

    $85.6M in 24–⁠25

  12. Purdue

    $83.1M in 24–⁠25

  13. Indiana

    $80.9M in 24–⁠25

  14. Michigan State

    $77.1M in 24–⁠25

  15. USC

    $74.0M in 24–⁠25

  16. Maryland

    $63.1M in 24–⁠25

  17. UCLA

    $55.2M in 24–⁠25

Each program’s football revenue by season, as each school reports it (EADA), on one scale (top: $175M), for the programs in the Big Ten this season, most revenue first; Michigan in its color.

By season

SeasonRevenueExpensesRecordSpent a winRankRosterAssistants
2024-25$175M$61.7M8–⁠5$7.7M2 of 12413913
2023-24$149M$72.3M15–⁠0$4.8M3 of 12515214
2022-23$143M$67.7M13–⁠1$5.2M3 of 12314114
2021-22$131M$52.4M12–⁠2$4.4M5 of 12213414
2020-21$72.3M$37.4M2–⁠4$18.7M5 of 12014414
2019-20$126M$44.7M9–⁠4$5.0M3 of 12314714
2018-19$122M$47.4M10–⁠3$4.7M3 of 12314014
2017-18$125M$43.5M8–⁠5$5.4M3 of 12313513
2016-17$106M$46.2M10–⁠3$4.6M4 of 12113913
2015-16$97.1M$36.6M10–⁠3$3.7M5 of 12212513
2014-15$88.3M$31.9M5–⁠7$6.4M4 of 12211713
2013-14$91.4M$26.8M7–⁠6$3.8M3 of 12210813
2012-13$81.5M$23.1M8–⁠5$2.9M3 of 11911013

As University of Michigan–Ann Arbor reports them to the US Department of Education under the Equity in Athletics Disclosure Act (ope.ed.gov/athletics). Schools count revenue differently (some include institutional support), so compare with care. “Spent a win” is the year’s football expenses over that season’s wins. Rank is football revenue among programs in the same division that season. Browse every school’s in the data.