CollegeFootballDigestfrom CooperSearch

Wisconsin football money

In 2024-25, Wisconsin football brought in $112.3 million and spent $40.9 million, the 16th-most revenue of 124 FBS programs. That’s $8.2 million for each of its 5 wins. 122 players were on the roster, with 15 assistant coaches.

Revenue and expenses

2012: revenue $50.6 million2012: expenses $31.8 million’122013: revenue $47.3 million2013: expenses $31.3 million2014: revenue $44.8 million2014: expenses $26.6 million’142015: revenue $71.2 million2015: expenses $30.7 million2016: revenue $73.5 million2016: expenses $33.1 million’162017: revenue $82.4 million2017: expenses $30.2 million2018: revenue $89.9 million2018: expenses $31.7 million’182019: revenue $87.4 million2019: expenses $29.3 million2020: revenue $48.6 million2020: expenses $21.1 million’202021: revenue $88.7 million2021: expenses $30.6 million2022: revenue $104.2 million2022: expenses $53.9 million’222023: revenue $106.7 million2023: expenses $42.3 million2024: revenue $112.3 million2024: expenses $40.9 million’24

Revenue Expenses (top: $112M)

Beside the Big Ten, 2024-25

7th of 17 in revenue
  1. Michigan$175M / $61.7M
  2. Ohio State$161M / $92.4M
  3. Penn State$150M / $77.4M
  4. Nebraska$122M / $70.6M
  5. Washington$121M / $68.9M
  6. Oregon$120M / $60.8M
  7. Wisconsin$112M / $40.9M
  8. Iowa$105M / $50.9M
  9. Minnesota$102M / $45.5M
  10. Illinois$87.9M / $48.0M
  11. Northwestern$85.6M / $37.9M
  12. Purdue$83.1M / $37.2M
  13. Indiana$80.9M / $50.2M
  14. Michigan State$77.1M / $48.2M
  15. USC$74.0M / $74.0M
  16. Maryland$63.1M / $35.5M
  17. UCLA$55.2M / $55.2M

Each member’s football revenue (the thick bar) and expenses (the thin one under it) that year, as the schools reported them; schools count revenue differently.

Against the Big Ten

revenue, 2012-13 to 2024-25

  1. Michigan

    $175M in 24–⁠25

  2. Ohio State

    $161M in 24–⁠25

  3. Penn State

    $150M in 24–⁠25

  4. Nebraska

    $122M in 24–⁠25

  5. Washington

    $121M in 24–⁠25

  6. Oregon

    $120M in 24–⁠25

  7. Wisconsin

    $112M in 24–⁠25

  8. Iowa

    $105M in 24–⁠25

  9. Minnesota

    $102M in 24–⁠25

  10. Illinois

    $87.9M in 24–⁠25

  11. Northwestern

    $85.6M in 24–⁠25

  12. Purdue

    $83.1M in 24–⁠25

  13. Indiana

    $80.9M in 24–⁠25

  14. Michigan State

    $77.1M in 24–⁠25

  15. USC

    $74.0M in 24–⁠25

  16. Maryland

    $63.1M in 24–⁠25

  17. UCLA

    $55.2M in 24–⁠25

Each program’s football revenue by season, as each school reports it (EADA), on one scale (top: $175M), for the programs in the Big Ten this season, most revenue first; Wisconsin in its color.

By season

SeasonRevenueExpensesRecordSpent a winRankRosterAssistants
2024-25$112M$40.9M5–⁠7$8.2M16 of 12412215
2023-24$107M$42.3M7–⁠6$6.0M16 of 12512415
2022-23$104M$53.9M7–⁠6$7.7M13 of 12312115
2021-22$88.7M$30.6M9–⁠4$3.4M15 of 12211915
2020-21$48.6M$21.1M4–⁠3$5.3M15 of 12011215
2019-20$87.4M$29.3M10–⁠4$2.9M15 of 12311715
2018-19$89.9M$31.7M8–⁠5$4.0M13 of 12311513
2017-18$82.4M$30.2M13–⁠1$2.3M16 of 12311513
2016-17$73.5M$33.1M11–⁠3$3.0M15 of 12111513
2015-16$71.2M$30.7M10–⁠3$3.1M14 of 12211713
2014-15$44.8M$26.6M11–⁠3$2.4M26 of 12211213
2013-14$47.3M$31.3M9–⁠4$3.5M24 of 12212013
2012-13$50.6M$31.8M8–⁠6$4.0M19 of 11911313

As University of Wisconsin–Madison reports them to the US Department of Education under the Equity in Athletics Disclosure Act (ope.ed.gov/athletics). Schools count revenue differently (some include institutional support), so compare with care. “Spent a win” is the year’s football expenses over that season’s wins. Rank is football revenue among programs in the same division that season. Browse every school’s in the data.