CollegeFootballDigestfrom CooperSearch

Southern football money

In 2024-25, Southern football brought in $3.5 million and spent $3.2 million, the 102nd-most revenue of 122 FCS programs. That’s $400,000 for each of its 8 wins. 122 players were on the roster, with 10 assistant coaches.

Revenue and expenses

2012: revenue $2.4 million2012: expenses $1.8 million’122013: revenue $2.2 million2013: expenses $2.0 million2014: revenue $2.3 million2014: expenses $2.0 million’142015: revenue $2.1 million2015: expenses $2.1 million2016: revenue $2.4 million2016: expenses $2.1 million’162017: revenue $3.7 million2017: expenses $2.2 million2018: revenue $3.3 million2018: expenses $2.1 million’182019: revenue $4.6 million2019: expenses $4.6 million2020: revenue $794,0002020: expenses $2.3 million’202021: revenue $3.2 million2021: expenses $3.0 million2022: revenue $3.8 million2022: expenses $3.2 million’222023: revenue $2.9 million2023: expenses $2.9 million2024: revenue $3.5 million2024: expenses $3.2 million’24

Revenue Expenses (top: $4.6M)

Beside the Southwestern Athletic Conference, 2024-25

8th of 12 in revenue
  1. Alabama A&M$5.1M / $4.4M
  2. Grambling$5.0M / $5.0M
  3. Alabama State$4.9M / $4.9M
  4. Florida A&M$4.6M / $3.5M
  5. Bethune-Cookman$4.6M / $4.6M
  6. Alcorn State$4.0M / $4.0M
  7. Prairie View A&M$3.6M / $3.6M
  8. Southern$3.5M / $3.2M
  9. Jackson State$3.3M / $3.3M
  10. Texas Southern$2.8M / $2.8M
  11. Arkansas–Pine Bluff$2.1M / $2.1M
  12. Mississippi Valley State$1.5M / $1.5M

Each member’s football revenue (the thick bar) and expenses (the thin one under it) that year, as the schools reported them; schools count revenue differently.

Against the SWAC

revenue, 2012-13 to 2024-25

  1. Alabama A&M

    $5.1M in 24–⁠25

  2. Grambling

    $5.0M in 24–⁠25

  3. Alabama State

    $4.9M in 24–⁠25

  4. Florida A&M

    $4.6M in 24–⁠25

  5. Bethune-Cookman

    $4.6M in 24–⁠25

  6. Alcorn State

    $4.0M in 24–⁠25

  7. Prairie View A&M

    $3.6M in 24–⁠25

  8. Southern

    $3.5M in 24–⁠25

  9. Jackson State

    $3.3M in 24–⁠25

  10. Texas Southern

    $2.8M in 24–⁠25

  11. Arkansas–Pine Bluff

    $2.1M in 24–⁠25

  12. Mississippi Valley State

    $1.5M in 24–⁠25

Each program’s football revenue by season, as each school reports it (EADA), on one scale (top: $6.5M), for the programs in the SWAC this season, most revenue first; Southern in its color.

By season

SeasonRevenueExpensesRecordSpent a winRankRosterAssistants
2024-25$3.5M$3.2M8–⁠5$0.4M102 of 12212210
2023-24$2.9M$2.9M6–⁠5$0.5M106 of 12010311
2022-23$3.8M$3.2M7–⁠5$0.5M87 of 12210410
2021-22$3.2M$3.0M4–⁠7$0.8M96 of 11911310
2020-21$0.8M$2.3M5–⁠1$0.5M98 of 101899
2019-20$4.6M$4.6M8–⁠5$0.6M37 of 11712417
2018-19$3.3M$2.1M7–⁠4$0.3M82 of 115889
2017-18$3.7M$2.2M7–⁠4$0.3M63 of 11313713
2016-17$2.4M$2.1M8–⁠3$0.3M100 of 1131139
2015-16$2.1M$2.1M6–⁠4$0.3M103 of 1131039
2014-15$2.3M$2.0M9–⁠4$0.2M96 of 1121089
2013-14$2.2M$2.0M8–⁠4$0.2M96 of 1121009
2012-13$2.4M$1.8M4–⁠7$0.5M86 of 1148310

As Southern University and A & M College reports them to the US Department of Education under the Equity in Athletics Disclosure Act (ope.ed.gov/athletics). Schools count revenue differently (some include institutional support), so compare with care. “Spent a win” is the year’s football expenses over that season’s wins. Rank is football revenue among programs in the same division that season. Browse every school’s in the data.