CollegeFootballDigestfrom CooperSearch

James Madison football money

In 2024-25, James Madison football brought in $16.9 million and spent $16.9 million, the most revenue of 122 FCS programs. That’s $1.9 million for each of its 9 wins. 121 players were on the roster, with 10 assistant coaches.

Revenue and expenses

2012: revenue $7.0 million2012: expenses $7.0 million’122013: revenue $7.8 million2013: expenses $7.8 million2014: revenue $8.2 million2014: expenses $8.2 million’142015: revenue $9.0 million2015: expenses $9.0 million2016: revenue $10.1 million2016: expenses $10.1 million’162017: revenue $11.9 million2017: expenses $11.9 million2018: revenue $10.6 million2018: expenses $10.6 million’182019: revenue $11.3 million2019: expenses $11.3 million2020: revenue $7.9 million2020: expenses $7.9 million’202021: revenue $11.4 million2021: expenses $11.4 million2022: revenue $11.4 million2022: expenses $11.4 million’222023: revenue $15.9 million2023: expenses $15.9 million2024: revenue $16.9 million2024: expenses $16.9 million’24

Revenue Expenses (top: $16.9M)

Beside the Sun Belt Conference, 2024-25

3rd of 14 in revenue
  1. Texas State$21.6M / $21.6M
  2. Coastal Carolina$17.1M / $17.1M
  3. James Madison$16.9M / $16.9M
  4. Louisiana$14.8M / $14.8M
  5. Old Dominion$14.8M / $14.8M
  6. Marshall$13.6M / $13.6M
  7. South Alabama$13.5M / $13.9M
  8. App State$13.3M / $13.3M
  9. Troy$12.6M / $10.3M
  10. Georgia State$12.3M / $12.3M
  11. Arkansas State$11.5M / $11.5M
  12. Georgia Southern$11.2M / $11.2M
  13. Southern Miss$11.0M / $11.0M
  14. UL Monroe$7.8M / $7.8M

Each member’s football revenue (the thick bar) and expenses (the thin one under it) that year, as the schools reported them; schools count revenue differently.

Against the Sun Belt

revenue, 2012-13 to 2024-25

  1. Coastal Carolina

    $17.1M in 24–⁠25

  2. James Madison

    $16.9M in 24–⁠25

  3. Louisiana

    $14.8M in 24–⁠25

  4. Old Dominion

    $14.8M in 24–⁠25

  5. Marshall

    $13.6M in 24–⁠25

  6. South Alabama

    $13.5M in 24–⁠25

  7. App State

    $13.3M in 24–⁠25

  8. Troy

    $12.6M in 24–⁠25

  9. Georgia State

    $12.3M in 24–⁠25

  10. Arkansas State

    $11.5M in 24–⁠25

  11. Georgia Southern

    $11.2M in 24–⁠25

  12. Louisiana Tech

    $11.1M in 24–⁠25

  13. Southern Miss

    $11.0M in 24–⁠25

  14. UL Monroe

    $7.8M in 24–⁠25

Each program’s football revenue by season, as each school reports it (EADA), on one scale (top: $17.3M), for the programs in the Sun Belt this season, most revenue first; James Madison in its color.

By season

SeasonRevenueExpensesRecordSpent a winRankRosterAssistants
2024-25$16.9M$16.9M9–⁠4$1.9M1 of 12212110
2023-24$15.9M$15.9M11–⁠2$1.4M1 of 12011910
2022-23$11.4M$11.4M8–⁠3$1.4M2 of 12211510
2021-22$11.4M$11.4M12–⁠2$0.9M2 of 11911612
2020-21$7.9M$7.9M7–⁠1$1.1M1 of 10110812
2019-20$11.3M$11.3M14–⁠2$0.8M1 of 11711312
2018-19$10.6M$10.6M9–⁠4$1.2M1 of 11512510
2017-18$11.9M$11.9M14–⁠1$0.8M1 of 11312910
2016-17$10.1M$10.1M14–⁠1$0.7M1 of 11311910
2015-16$9.0M$9.0M9–⁠3$1.0M2 of 11310810
2014-15$8.2M$8.2M9–⁠4$0.9M5 of 11210910
2013-14$7.8M$7.8M6–⁠6$1.3M3 of 11210311
2012-13$7.0M$7.0M7–⁠4$1.0M4 of 11410711

As James Madison University reports them to the US Department of Education under the Equity in Athletics Disclosure Act (ope.ed.gov/athletics). Schools count revenue differently (some include institutional support), so compare with care. “Spent a win” is the year’s football expenses over that season’s wins. Rank is football revenue among programs in the same division that season. Browse every school’s in the data.