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William & Mary football money

In 2024-25, William & Mary football brought in $5.5 million and spent $9.0 million, the 55th-most revenue of 122 FCS programs. That’s $1.3 million for each of its 7 wins. 105 players were on the roster, with 10 assistant coaches.

Revenue and expenses

2012: revenue $4.0 million2012: expenses $5.0 million’122013: revenue $4.6 million2013: expenses $5.6 million2014: revenue $9.9 million2014: expenses $9.9 million’142015: revenue $6.5 million2015: expenses $6.5 million2016: revenue $6.6 million2016: expenses $6.6 million’162017: revenue $6.9 million2017: expenses $6.9 million2018: revenue $7.1 million2018: expenses $7.1 million’182019: revenue $8.2 million2019: expenses $8.2 million2020: revenue $6.3 million2020: expenses $6.3 million’202021: revenue $6.0 million2021: expenses $6.0 million2022: revenue $5.0 million2022: expenses $8.9 million’222023: revenue $5.2 million2023: expenses $8.6 million2024: revenue $5.5 million2024: expenses $9.0 million’24

Revenue Expenses (top: $9.9M)

Beside the Coastal Athletic Association, 2024-25

13th of 15 in revenue
  1. Villanova$8.8M / $8.8M
  2. Richmond$8.6M / $8.6M
  3. Stony Brook$8.2M / $8.2M
  4. Elon$7.7M / $7.7M
  5. Monmouth$7.5M / $7.5M
  6. Rhode Island$6.9M / $6.9M
  7. New Hampshire$6.7M / $6.7M
  8. Hampton$6.3M / $5.2M
  9. Bryant$6.3M / $6.3M
  10. Maine$5.8M / $5.8M
  11. UAlbany$5.7M / $4.9M
  12. Towson$5.6M / $5.6M
  13. William & Mary$5.5M / $9.0M
  14. Campbell$5.2M / $5.2M
  15. North Carolina A&T$4.3M / $4.3M

Each member’s football revenue (the thick bar) and expenses (the thin one under it) that year, as the schools reported them; schools count revenue differently.

Against the Patriot

revenue, 2012-13 to 2024-25

  1. Fordham

    $9.3M in 24–⁠25

  2. Villanova

    $8.8M in 24–⁠25

  3. Lafayette

    $8.6M in 24–⁠25

  4. Richmond

    $8.6M in 24–⁠25

  5. Colgate

    $8.4M in 24–⁠25

  6. Lehigh

    $7.7M in 24–⁠25

  7. Bucknell

    $7.5M in 24–⁠25

  8. William & Mary

    $5.5M in 24–⁠25

  9. Georgetown

    $2.6M in 24–⁠25

Each program’s football revenue by season, as each school reports it (EADA), on one scale (top: $9.9M), for the programs in the Patriot this season, most revenue first; William & Mary in its color.

By season

SeasonRevenueExpensesRecordSpent a winRankRosterAssistants
2024-25$5.5M$9.0M7–⁠5$1.3M55 of 12210510
2023-24$5.2M$8.6M6–⁠5$1.4M56 of 12010010
2022-23$5.0M$8.9M11–⁠2$0.8M55 of 1229610
2021-22$6.0M$6.0M6–⁠5$1.0M22 of 1199510
2020-21$6.3M$6.3M1–⁠2$6.3M7 of 1019811
2019-20$8.2M$8.2M5–⁠7$1.6M4 of 11710211
2018-19$7.1M$7.1M4–⁠6$1.8M7 of 11510210
2017-18$6.9M$6.9M2–⁠9$3.5M10 of 11310010
2016-17$6.6M$6.6M5–⁠6$1.3M11 of 11310010
2015-16$6.5M$6.5M9–⁠4$0.7M9 of 1139710
2014-15$9.9M$9.9M7–⁠5$1.4M1 of 11210110
2013-14$4.6M$5.6M7–⁠5$0.8M18 of 11210511
2012-13$4.0M$5.0M2–⁠8$2.5M25 of 1149910

As William & Mary reports them to the US Department of Education under the Equity in Athletics Disclosure Act (ope.ed.gov/athletics). Schools count revenue differently (some include institutional support), so compare with care. “Spent a win” is the year’s football expenses over that season’s wins. Rank is football revenue among programs in the same division that season. Browse every school’s in the data.