CollegeFootballDigestfrom CooperSearch

Pouring rights: the evidence

Every source behind the pouring-rights entries: who published it, which company it names, whether it was the school’s own, and the day it was read. The documents’ text is archived privately and never shown.

180 rows, 2018–⁠2026. Source: Curated, each figure cited (per source: see each row’s evidence). On the site: Stadium pages.

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180 rows, page 1 of 4. Click a column to sort.

venuepartnerfirst seasonshownpublishertitleurllocatorofficialretrievedsourcecsv ok
Camp Randall StadiumPepsiCo20231Wisconsin Athleticshttps://uwbadgers.com/news/2023/4/17/general-news-pepsi-cola-of-madison-continues-ground-breaking-partnership-with-uw-athleticspage12026-10-10school1
Los Angeles Memorial ColiseumCoca-Cola20261Los Angeles Coliseumhttps://www.lacoliseum.com/partners/page02026-10-10news1
Rice-Eccles StadiumPepsiCo20251@theUhttps://attheu.utah.edu/facultystaff/changing-the-us-beverage-game/page12026-10-10school1
Rice-Eccles StadiumPepsiCo20251The Salt Lake Tribunehttps://www.sltrib.com/sports/utah-utes/2025/09/26/utah-football-fans-push-rice/page02026-10-10news1
Bobby Dodd StadiumCoca-Cola20261Georgia Tech Athleticshttps://ramblinwreck.com/news/2026/07/09/georgia-tech-adds-wreck-deck-to-premium-experiencespage12026-10-10school1
JMA Wireless DomeCoca-Cola20251Syracuse Universityhttps://news.syr.edu/2025/08/11/syracuse-university-coca-cola-enter-into-pouring-rights-agreement/page12026-10-10school1
JMA Wireless DomeCoca-Cola20251Syracuse University Todayhttps://news.syr.edu/blog/2025/08/11/syracuse-university-coca-cola-enter-into-pouring-rights-agreement/page12026-10-10school1
Pitbull StadiumCoca-Cola20261Coca-Cola Beverages Floridahttps://cokeflorida.com/blog/speaker-series-session-teaches-the-art-of-the-perfect-pour-to-fiu-hospitality-students/page02026-10-10company1
AlamodomePepsiCo20251City of San Antoniohttps://sanantonio.legistar.com/LegislationDetail.aspx?GUID=898E695D-60C0–⁠4F9D-B6EC-2D8D9223B6F0&ID=2510276&Options=&Search=page02026-10-10news1
AlamodomePepsiCo20251Stadium Journeyhttps://www.stadiumjourney.com/stadiums/alamodome-s1031page02026-10-10news1
AlamodomePepsiCo20251UTSA Athleticshttps://goutsa.com/basketball-vip-loungepage12026-10-10school1
AlamodomePepsiCo20251UTSA Campus Serviceshttps://www.utsa.edu/campusservices/vending/page12026-10-10school1
Allen E. Paulson StadiumCoca-Cola20241Georgia Southern University Athleticshttps://gseagles.com/news/2024/8/28/football-giving-you-more-in-2024.aspxpage12026-10-10school1
Allen E. Paulson StadiumCoca-Cola20241Georgia Southern University Athleticshttps://gseagles.com/news/2026/8/31/football-welcome-back-to-paulson-2026page12026-10-10school1
Alumni Stadium (Chestnut Hill, MA)Coca-Cola20261Boston College Athleticshttps://bceagles.com/sports/2025/8/27/football-gameday-information/page12026-10-10school1
Amon G. Carter StadiumPepsiCo20261TCU 360https://tcu360.com/2026/04/29/students-weigh-in-on-tcus-pepsi-loyalty/page12026-10-10school1
Arizona StadiumCoca-Cola20221The Arizona State Presshttps://www.statepress.com/article/2022/09/asu-contract-coca-colapage02026-10-10news1
Arizona StadiumCoca-Cola20221The State Presshttps://www.statepress.com/article/2022/07/asu-contract-coca-colapage02026-10-10news1
Arizona StadiumCoca-Cola20221University of Arizona Athleticshttps://arizonawildcats.com/news/2025/8/13/arizona-football-top-2025-gameday-improvements.aspxpage12026-10-10school1
Autzen StadiumPepsiCo20261University of Oregon Athleticshttps://goducks.com/sports/2011/6/21/205174790page12026-10-10school1
Allegacy Federal Credit Union StadiumPepsiCo20261Wake Forest Newshttps://news.wfu.edu/2026/07/28/wake-forest-and-pepsi-bottling-ventures-enter-10-year-university-wide-pouring-rights-agreement/page12026-10-10school1
Allegacy Federal Credit Union StadiumPepsiCo20261Wake Forest University Athleticshttps://godeacs.com/news/2026/7/30/general-from-the-quadpage12026-10-10school1
Beaver StadiumPepsiCo20231Penn State Procurementhttps://procurement.prod.fbweb.psu.edu/pepsipage12026-10-10school1
Beaver StadiumPepsiCo20231Penn State Universityhttps://procurement.psu.edu/pepsipage12026-10-10school1
Beaver StadiumPepsiCo20231Penn State Universityhttps://www.psu.edu/news/administration/story/pepsi-expected-retain-pouring-rights-providing-funds-scholarships-and-morepage12026-10-10school1
Ben Hill Griffin StadiumPepsiCo20221Florida Gators Athleticshttps://floridagators.com/news/2022/3/8/general-pepsi-releases-commemorative-can-to-celebrate-50-year-anniversary-of-uf-womens-athletics.asp…page12026-10-10school1
Bill Snyder Family StadiumPepsiCo20261Kansas State University Student Programs and Involvementhttps://orgcentral.k-state.edu/SPI/survey?survey_uid=4203c006-4f08–⁠11f1–⁠9dcc-0ea371ea8909page12026-10-10school1
Bobcat Stadium (TX)Coca-Cola20261Texas State Universityhttps://www.lbjsc.txst.edu/services/event-services/appendix-c.htmlpage12026-10-10school1
Elliott T. Bowers StadiumPepsiCo20221Texas State University Systemhttps://docs.gato.txst.edu/322836/February%202022%20Minutes.pdfPDF12026-10-10school1
Bridgeforth StadiumPepsiCo20261VASCUPPhttps://vascupp.org/contracts/beverage-pouring-rights-0page02026-10-10news1
Bridgeforth StadiumPepsiCo20261Virginia Association of State College and University Purchasing Professionalshttps://vascupp.org/contracts?combine=&field_buyer_target_id=All&field_category_target_id=All&field_school_target_id=All&field_swam_target_i…page02026-10-10news1
FBC Mortgage StadiumCoca-Cola20261UCF Business Serviceshttps://businessservices.ucf.edu/contracts/page12026-10-10school1
FBC Mortgage StadiumCoca-Cola20261University of Central Floridahttps://onboardprodpublic.blob.core.windows.net/1at4w4zj1v7pmon91tr5gpi7qpwzwih2lsg6jvrqppea/FPiqtqx9lslYWiALjQjoOUH8Nqt1pq0NLaQoaVZk51QA/BU…PDF02026-10-10news1
FBC Mortgage StadiumCoca-Cola20261University of Central Florida Board of Trusteeshttps://bot.ucf.edu/wp-content/uploads/sites/31/2023/02/BUDC-Agenda-Packet_06.24.2024.pdfPDF12026-10-10school1
Albertsons StadiumCoca-Cola20231Boise State University Athleticshttps://broncosports.com/news/2023/8/11/general-boise-state-and-swire-coca-cola-announce-five-year-extensionpage12026-10-10school1
Albertsons StadiumCoca-Cola20231Boise State University Athleticshttps://broncosports.com/news/2026/8/21/bronco-athletic-association-boise-state-and-swire-coca-cola-usa-unveil-limited-edition-broncos-12-pa…page12026-10-10school1
Brooks Stadium (SC)PepsiCo20261Coastal Carolina Universityhttps://www.coastal.edu/auxiliary/vending/page12026-10-10school1
Bryant-Denny StadiumCoca-Cola20181Coca-Cola Bottling Company Unitedhttps://cocacolaunited.com/blog/2018/07/10/university-of-alabama-seal-refreshing-deal/page02026-10-10company1
Bryant-Denny StadiumCoca-Cola20181University of Alabama Athleticshttps://rolltide.com/news/2025/8/22/football-new-in-2025page12026-10-10school1
Valley Children’s StadiumPepsiCo20261Fresno State Student Involvementhttps://studentaffairs.fresnostate.edu/studentinvolvement/clubs/manage/club-faq.htmlpage12026-10-10school1
AmFirst StadiumCoca-Cola20261Jacksonville State University Hospitality Serviceshttps://www.jsu.edu/hospitality/football-suites.htmlpage12026-10-10school1
SECU StadiumPepsiCo20251University of Maryland Athleticshttps://umterps.com/news/2025/8/26/maryland-unveils-new-concessions-to-enhance-football-gamedays-at-secu-stadiumpage12026-10-10school1
SECU StadiumPepsiCo20251University of Maryland Athleticshttps://umterps.com/news/2025/9/29/football-maliks-way-malik-washington-inks-nil-deal-with-pepsi-and-ledo-pizza.aspxpage12026-10-10school1
SECU StadiumPepsiCo20251University of Maryland Procurement & Business Serviceshttps://purchase.umd.edu/administrative-services/vendingpage12026-10-10school1
Cajun FieldCoca-Cola20221Louisiana Ragin’ Cajuns Athleticshttps://ragincajuns.com/news/2022/3/31/louisiana-athletics-and-coca-cola-united-extend-relationshippage12026-10-10school1
Cajun FieldCoca-Cola20221Ragin’ Cajunshttps://ragincajuns.com/news/2022/3/31/louisiana-athletics-and-coca-cola-united-extend-relationship.aspxpage12026-10-10school1
Cajun FieldCoca-Cola20221University of Louisiana at Lafayettehttps://louisiana.edu/news-events/news/20220324/ul-lafayette-extends-relationship-coca-cola-united-10-yearspage12026-10-10school1
Carter-Finley StadiumCoca-Cola20251NC State Newshttps://news.ncsu.edu/2025/08/nc-state-and-coca-cola-extend-partnership-through-2035/page12026-10-10school1
Kroger FieldCoca-Cola20261University of Kentucky Office of University Eventshttps://events.uky.edu/faqspage12026-10-10school1
Davis Wade StadiumCoca-Cola20241Mississippi State Athletics (HailState.com)https://hailstate.com/news/2026/9/3/football-countdown-to-kickoff-state-opens-season-against-ulmpage12026-10-10school1

The CSV and JSON hold the rows these filters find, up to 50,000, with the ids that link them to other datasets; the JSON also describes each column.

Columns (12, what each one holds)
ColumnTypeWhat it holds
venue_idwhole numberThe stadium’s id; links to its page
partnertextNo description yet.
first_seasonwhole numberNo description yet.
shownwhole numberNo description yet.
publishertextNo description yet.
titletextNo description yet.
urltextNo description yet.
locatortextNo description yet.
officialwhole numberNo description yet.
retrievedtextNo description yet.
source_idtextNo description yet.
csv_okwhole number1 when the row’s sources allow it in downloads

How to cite

"Pouring rights: the evidence." CollegeFootballDigest, from Curated, each figure cited (per source: see each row's evidence). https://collegefootballdigest.com/data/stadium-pouring-evidence. Retrieved October 19, 2026.

Name the original source, Curated, each figure cited, and its license (per source: see each row’s evidence).